Thesis Cultural Alpha Team Get in touch
Cultural Alpha

We connect
voices shaping culture
with
technologies shaping the future.

Voice Capital backs world-leading deeptech companies, and accelerates their adoption through the world's most trusted cultural voices.

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The opportunity

A golden age for breakthrough science.

Technology is accelerating. AI redefined the digital world. The physical world is next. Discovery costs are falling and development cycles are compressing. Today's innovators will be tomorrow's titans.

The real problem

Adoption, not innovation, is the real bottleneck.

Technical supremacy doesn't guarantee customer uptake. Scientists are trained to prove ideas, not sell them, and breakthrough innovations routinely get rejected.

The companies that cross the adoption chasm are the ones that change the world.

Why culture matters

In a noisy world, trusted voices move markets.

We think in stories

Humans make sense of the world through narrative, not specifications.

Trust is fragmenting

Institutional authority is eroding while AI floods every channel with infinite noise.

Voices consolidate

Cultural authority is consolidating in a small number of deeply connected individuals.

Our edge

We connect voices shaping culture with technologies shaping the future.

Our talent partners are global voices in music, film, sport, fashion and new media. They align their capital, credibility and influence with the companies we back, leaning in to accelerate trust, distribution and demand on commercial terms.

We call the result Cultural Alpha: additional, unpriced upside created when the right voice champions the right breakthrough.

A new model

Redefining talent's role in venture.

Science-based innovation

We back deeptech companies reshaping major industries, not consumer fads. Real science, real moats.

B2B + B2C

We harness cultural influence well beyond consumer goods, into the commercial and institutional decisions that move industries.

Bespoke engagement

We match our talent partners' passions, credibility and reach to the specific needs of each company we back.

Values-aligned impact

We convert personal conviction into investment action, and real-world impact.

Proven in practice

Cultural influence, applied to deeptech.

Voice Capital has a track record of introducing globally recognised cultural figures into world-leading science and technology companies, turning credibility and reach into trust, distribution and demand. It's a repeatable model, refined over years, that we now bring to every company we back.

The team

Proven across capital and culture.

A team uniquely positioned at the intersection of serious science and serious cultural influence.

Jason Fielding
General Partner / CEO

Jason Fielding

Ex Endeavor / WME. 25 years as a global music and sport agent.

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Martin Cox
General Partner / CIO

Martin Cox

Ex McKinsey, Milford, Morrison. INSEAD MBA. 20 years across start-up, consulting and principal investing.

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Samir Sama
Culture Advisor

Samir Sama

Head of Venture, Unwell Podcast Network. Ex NFL, Raine. A career advising talent on investments.

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Get in touch

Let's connect the voices that move your market.

Whether you're a founder, a cultural voice, or a fellow investor, we'd like to hear from you.